Take and act on 25 email marketing tools for free!!

HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business' transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing's free version can do that. One of the best parts of HubSpot's free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don't exactly look stunning. This hinders productivity while dragging down your email marketing ROI.

A lot of companies settle for this situation because they're not ready to invest in a tool to simplify the process. However, email marketing tools don't necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.

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Read on for our list of the top free email marketing tools:

1. HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business' transactional email needs.

hubspot email marketing tool

2. Sender

Sender dashboard screenshot

Sender's robust analytics feature is one of the top reasons why it's on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you'll be able to optimize your existing email strategy and craft compelling offers.

3. Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

4. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it's more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers' convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

5. SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse's subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

6. Benchmark Email

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they're viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.

You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you're editing it, which simplifies the whole email creation process.

7. Mailchimp

Mailchimp is a leader in email marketing tools that you've probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.

Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.

8. MailerLite

Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

9. Mailjet

Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they're using. If you work with a team, you'll love the platform's real-time collaboration feature that allows for seamless collaboration.

This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.

10. Moosend

Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers' information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.

This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It's also one of the only free email marketing tools that won't include its logo in your emails.

11. EmailOctopus

EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn't offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.

You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.

12. Zoho Campaigns

Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren't crazy—you get 2,000 contacts and 12,000 sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.

The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.

When it comes to automation, you'll choose from autoresponders (one-email triggered sequences) or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster. When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows.

When you're ready to scale, you can connect with any of Zoho's other apps, so you have a whole suite of tools at your fingertips. You can also connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your email lists or verifying subscriber email addresses.

13. SMTP

Free trial: It offers a 30-day free trial.

Paid plans: Start at $25 per month for up to 50,000 monthly emails.

For help with email deliverability, you can check out SMTP. While it doesn't offer a free plan, they offer a very generous, 30-day free trial and a range of plans aimed at different budgets and email needs:

Essential – up to 50,000 emails per month

Starter – up to 100,000 emails per month

Growth – up to 500,000 emails per month

Business – up to 1,000,000 emails per month

The only difference between the Essential and more expensive plans is that it has a shared IP as opposed to a dedicated IP. All the paid plans include email relay API, reliable support, and detailed reporting.

It also offers an optional Reputation Defender add-on that's available on all these plans at 20% of the plan's price. So, if you sign up for their entry-level plan, you're looking at only $5, which is practically free. By opting for this very reasonably priced optional feature, you'll get access to SMTP's proprietary tech that uses big data to keep track of the health of your email list proactively helping to keep you protected against soft and hard bounces. This will go a long way in keeping your domain and IP reputation among ISPs in good standing. Without it, you run the risk that your delivery rates and inbox placement will decline over time.

14. Campayn

Free Plan: Up to 500 subscribers and 12,500 emails per month

Paid plans: Start at $19 per month

As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.

As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.

It includes a contact manager that helps you keep your contacts up-to-date and track how they're interacting with your emails. You can segment your list.

Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.

It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.

Once you've started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.

15. ExpressPigeon

Free Plan: Free email tools are limited to 1,000 sends per month and 500 subscribers.

Paid Plans: ExpressPigeon's paid plans start at $1,000 per month.

ExpressPigeon is a good solution for businesses with small lists that are sending to important, high-priority subscribers. It provides the tools you need to create and personalize emails, automate your email responses, and send a high volume of emails each month. With the free plan, you get access to the premium services but you'll have low send priority.

16. Stripo

Free Plans: Limited free plan includes 2 email templates, 5 test emails daily, and 1,000 monthly views.

Paid Plans: Stripo paid plans start at $125 per year.

Stripo offers two types of email editors: one for marketers with little (or no) design experience and the other for email developers (with an HTML code editor). You can use Stripo's drag-and-drop editor to create personalized emails.

17. WixShoutOut

Free Plans: Get 3 ShoutOuts per month with the free plan.

Paid Plans: Paid Wix ShoutOut plans start at $4.90 per month.

Wix is a website builder at its core. With Wix ShoutOut, Wix has incorporated the simplicity of their web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. You can customize your emails with different backgrounds, colors, fonts, and more. Plus, the emails are mobile-ready and look great on any device. Wix ShoutOut comes with an email list management tool for easy segmentation.

18. CleverReach

Free Plans: Includes up to 250 subscribers and 1,000 emails per month.

Paid Plans: Paid plans start at $30 per month.

CleverReach is an enterprise-level email marketing service that includes features like automation, forms, a campaign calendar, and reports. If your email list is small and you want to make sure you're GDPR compliant, CleverReach is a great option.

19. Benchmark Email

Free Plan: Up to 2,000 subscribers and 14,000 emails per month

Paid plans: Start at $13.99 per month

Benchmark Email allows you to send beautiful, responsive campaigns in minutes with customizable email templates. The free starter plan allows you to send email campaigns to up to 2,000 of your subscribers. All paid plans include Automation Pro and personal contact follow-up tools (CRM).

The free plan includes a wide range of email features, including the drop and drag editor, responsive templates, and multiple forms, campaigns, reports, and integrations. You do need a paid plan, however, if you want to engage in A/B testing and targeted emailing. All plans with 2,500 subscribers and above include 133 features.

20. MailGun

Free Plans: Includes up to 5,000 emails per month and a max of 5 Authorized Recipients.

Paid Plans: Mailgun's paid plans start at $35 per month. There's also a pay-as-you-go flex plan.

Mailgun is an email marketing and automation software built with developers in mind. The platform doesn't include a drag-and-drop interface, so if you're a user with limited technical skill this might not be the email marketing service for you. But, since this platform was built for developers, you'll get complete flexibility so you can build your campaigns and emails exactly how you want them. Mailgun includes a reliable API-first architecture and a powerful sending infrastructure with advanced email validation so your transactional emails can go out in bulk and you don't have to worry that they'll bounce back or end up in the spam folder. Mailgun also has robust reporting, tracking, and analytics tools so you can stay on top of how your email campaigns are performing.

21. TinyLetter

Free Plans: TinyLetter is free

Paid Plans: No paid plans; you can sign up with TinyLetter creator Mailchimp, though.

TinyLetter is entirely free. You can have up to 5,000 contacts—any more and they recommend signing up for Mailchimp. With TinyLetter you can create forms to let people sign up for your email newsletter, complete with a custom background and some branding, but that's all you get for customization. The TinyLetter email editor is simple and similar to Medium's post editing tool. You simply type out your thoughts, add a bit of formatting, and send it off. You'll get stats on how many people opened each of your emails, but that's all. If you're looking for a simple solution, this is as simple as it gets.

22. Sendicate

Free Plans: Sendicate is free up to 500 subscribers and 1,000 emails per month.

Paid Plans: Sendicate's paid plans start at $9 per month.

Sendicate is almost as easy to use as TinyLetter, but comes with a few more customization tools. You can change the layout of your emails using columns, headlines, and image or video blocks. You can also add sections to create longer emails. Once you're done, preview your email in one of Sendicate's templates.

23. VerticalResponse

Free Plans: Includes up to 300 contacts and 4,000 emails per month.

Paid Plans: Pricing starts at $11 per month.

VerticalResponse lets you send emails and share them on Facebook and Twitter, too. This helps you build an audience through email and social media with customizable emails and landing pages. Designing emails is easy with pre-built sections for galleries, quotes, coupons, and more. Plus, you can schedule social media posts and emails to go out when you want.

24. Pepipost

Free Plans: You can send up to 30,000 emails for 30 days for free. After that, you're limited to 100 emails per day on the free plan.

Paid Plans: Paid plans start at $17.50/month for up to 150,000 emails per month when paid annually.

Pepipost is an integrative SMTP relay service that provides fast email delivery, getting your emails to the intended recipients in under three seconds. After you've sent your emails, you can check the dashboard for real-time updates on your email campaign's performance. You'll be able to see the number of deliveries, opens, clicks, unsubscribes, and bounces. Pepipost uses AI-powered servers to optimize your emails based on the metrics for the type of email. So, using the predictive engagement features will automatically prioritize delivery to users who are most likely to engage with your email campaigns.

The free version of Pepipost gives you the freedom to store an unlimited number of contacts. In the first month of your free plan, you can send up to 30,000 emails. After that, you'll be limited to 100 emails per day on the free plan.

25. Kickbox

Free Plans: Your first 100 email addresses are free.

Paid Plans: Paid plans start at $5/month for up to 500 email addresses.

Kickbox is an integrative email verification software you can use to make sure that your emails are getting where they're supposed to go. When your emails are verified, it's less likely that email providers will mark your emails as spam. This means better deliverability for your emails. Kickbox will go through your email list to ensure that the recipients are real and not outdated, saving you time and money with a more accurate email list.

Here all the best Email Marketing Tools needed to make your email marketing campaign successful for free!